1_Second_Everyday-Breaking_Down_a_Near-Perfect_Story_of_a_Mobile_App.md

# 1 Second Everyday: Breaking Down a Near-Perfect Story of a Mobile App

have this app that I use

here's why it's perfect

The Anatomy of the Ultimate Marketing Story

I have an amazing app I want to tell you about: it's called 1 second everyday.

The idea is to shoot a second of video documenting a moment of every single day of your life. After a year you have a nice 6 minute video capturing the sights and sounds of 2013.

The guy who created is named Cesar Kuriyama. He shot his own year-of-video when he turned 30, and went on a trip around the world. It started as a way to share his life with friends and family, and also as a way to document his experience. But people everywhere found his video and his story compelling - he even gave a talk at TED2012: Full Spectrum as one of a handful of finalists who auditioned their way to elite conference.

He got to work with a team of developers to build this app so anyone could easily do what he did. I learned about it when I found his Kickstarter which he had posted to help get his app across the finish line.

I have the app on my phone and shoot a little video every day. I love it and I'm proud to be a part of the story. You should get the app here for iPhone.

When 

Personal creator
Well designed
Simple - easy to get
Shareable

http://1secondeveryday.com/reactions-to-cesar-kuriyama-ted-talk/
http://blog.ted.com/2011/05/25/the-power-of-one-second-qa-with-cesar-kuriyama/